Logo Design & Branding
A professional logo will set your company apart from the crowd and competition. If your logo is memorable and unique your brand will shine
A good logo is integral to your business, as it is a representation of your brand and company. For a logo to be effective it needs to simple, memorable and unique.
A logo will define your brand and reflect your corporate colours and style. A cheap ‘clipart style’ logo which several people are already using will not allow you to achieve this.
It’s likely that your logo will be used in a number of different formats: signage, websites, stationary, advertising and promotional material, so it needs to be scalable.
What makes a good logo?
- Longevity – A logo needs to represent your company for years to come without looking outdated
- Scalability – A logo should be scalable. It needs to look great on something as small as business card and something as big as a large advertising banner. A logo needs to be professionally designed in a vector format so that it can be scaled to any size without any loss of quality
- Relevance – A logo must be appropraite for it’s intended audience. Using a ‘child like’ font might be appropriate for a children’s toy store, but no so great for a solicitors firm.
Infographic: Colour Phychology in logo design (via)